Wholesale Strategy
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How many newsletter subscribers do you currently have? |
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How many followers do you currently have across all social media channels? |
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How would you describe your brand’s tone of voice? |
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Are there any phrases, taglines, or sentences you’ve written that you feel really nail your brand voice? |
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Are there any words, phrases, or writing styles you absolutely don’t want us to use? |
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Are there any competitor or comparable brands whose tone of voice you really admire (or dislike)? Why? |
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Which products would you like us to lead with in wholesale outreach? |
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What are your bestsellers in DTC (direct-to-consumer)? |
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Any hidden gems or hero products you want to push, even if they’re not your top sellers yet? |
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What products would you not like us to push? |
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Do you have in-store photos we can use? |
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Do you offer any of the following? |
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Would you be open to providing visual materials for select retailers? If yes, what? |
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Please list the names and website links (or Google Maps) to your existing retailers. |
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Tell us what kind of outreach you did, who you targeted, what worked, what didn’t. |
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Paste any relevant emails or notes from past store outreach. |
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Have you already contacted any of the stores you want us to pitch to? |
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What is your entry retail price in € or $ ? |
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What is your average retail price in € or $ ? |
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What is your highest retail price in € or $ ? |
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What are your wholesale margins? (Please give a few product examples.) |
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What’s your minimum order quantity (MOQ) per order |
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What’s your minimum order quantity (MOQ) per product |
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What’s your minimum order quantity (MOQ) per color or size variant |
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Where do you ship orders from? |
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What’s your usual shipping timeframe? |
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Do you offer tracked and insured shipments? |
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Do you offer a free shipping threshold? |
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If yes, what is the wholesale order value of the free shipping threshold? |
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Do you offer regional exclusivity or store-level exclusivity? If yes, under what terms? |
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Would you consider bundling SKUs into a “starter pack” of your most popular products for new stores? |
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Would you consider offering a first-order discount (e.g. 10–20%) |
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Are you open to offering a lower MOQ for a first order? |
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Would you consider offering free shipping on the first order? |
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Would you consider including Free samples for photoshoots, display or staff |
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Would you consider accepting returns or exchanges? |
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Would you be open to offer Buy Now Pay Later payment terms for your stockists? |
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Would you be open to offer payments in installments for your stockists? |
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Are you open to consignment under select conditions? |
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Would you consider doing Pop-up placements or short-term trials? |
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Would you be open to do Giveaway collaborations |
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Would you consider co-promoting new stockists on your socials and newsletter? |
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How many stockists would you ideally like to add in the next 12 months? |
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What average wholesale order size would you expect (in $ or pieces)? |
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How often would you expect a stockist to reorder during the year? |
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Do you have any other wholesale goals you’d like us to know about? |
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What would make you feel like this partnership was a huge success 6-12 months from now? |