Dream Stockist Brief – Stocked Agency

What type of stores do you want to be stocked in?
What’s the store vibe and values?
What regions or cities should we focus on?
Are there any stores would you absolutely love to be stocked in? What in particular do you like about them?
Are there any stores that would not be a good fit? Why not?
Which brands (in your own niche or adjacent niches*) do you admire or consider to be aligned with yours in terms of vibe?
Which brands (in your own niche or adjacent niches*) do you admire or consider to be aligned with yours in terms of audience?
Which brands (in your own niche or adjacent niches*) do you admire or consider to be aligned with yours in terms of price point?
Who do you see as your main competitors?
Who is your ideal end consumer?
How important is it that your stockists align with your brand values?